Grand Tour of SEO

Understanding the Basics of Search Engine Optimisation

Are you thinking about using search engine optimisation in Glasgow to boost your organic rankings? If you answered yes, then you’re already headed toward the right direction. SEO is considered as one of the most cost-effective digital marketing techniques—and for a good reason! If you do it right, you can enjoy long-term rankings which means a consistent flow of laser-targeted traffic. This is the dream of every webmaster, but you’ll only achieve it if you become a master of the SEO basics. This quick guide is designed to give you a solid foundation upon which to build your SEO strategy.

1) Keywords

Some people say that keywords are no longer important in SEO, but this can’t be farther from the truth. After all, people still type in search queries on Google. For this reason, you should learn how to do keyword research the right way. Keep in mind that you shouldn’t only target the keywords with the highest search volume. Consider the intent behind the keywords. Some keywords are buyer-focused while others are meant to seek more information. A mix of both is always a good idea, especially if your website aims to provide information and sell products as well.

2) User Experience

Over the years, Google has made it clear that they’ll be rewarding websites that provide a seamless user experience. This involves catering to the mobile needs of users. Most searches are now done on mobile, so you need to make sure that your website is mobile-friendly. You wouldn’t want to turn off visitors by having them pinch in and out just to read your content. Responsive design is always a great choice, as it ensures that your website can be viewed easily whether users are on their phone, tablet, or laptop.

You should also make sure that your webpages load quickly. Otherwise, visitors wouldn’t bother waiting. Google offers free tools to test your website’s speed and user-friendliness. Make optimisations until you’re satisfied with the results.

3) Backlinks

You’ve probably heard how important backlinks are in search engine optimisation. Even Google doesn’t deny its power, saying that backlinks are one of their top three ranking factors. This doesn’t mean you should go out of your way just to gain as many backlinks as you can. Focus on quality instead of quantity. If you can, reach out to relevant blogs and ask whether they can link back to your site. Backlinks from authoritative and relevant sources are the best type of backlinks you can have.

4) Consistency

This might sound weird, but consistency is one of the keys to any successful SEO campaign. If you’re not consistent with your strategy—whether it’s with your content or backlinks—you might not be able to get the results you want. It takes time to climb up the first page of the search listings. You need to be patient and continue executing your plan. Not getting a high volume of traffic on one of your posts shouldn’t deter you from publishing the next. Google rewards consistency, so give it time and you’ll eventually see your organic traffic rising.

Web Design Marketing Principles – SEO

How To Improve Your Website Design

The design of your website will play a large role in how successful it is.  If your website is poorly designed, you will have high bounce rates, poor search engine rankings and limited traffic.  Fortunately, there are a number of steps that you can take to improve your website design to mitigate all of these issues.


Have A Plan


Before you start changing your website, you need to plan what you want to do.  Never start fixing website design elements before you plan what you want to achieve.  When you know what you want to achieve, you will be able to determine what has to change and what you need to change it to.


To create the best plan for your improvements, you should start by mapping out the journey that your visitors will take.  You need to consider what content they are going to view and where you want them to go next.  Having clear navigation through the sales funnel is important if you want to be successful.


Know What To Remove


There are certain design elements that you have to remove from your website.  These are elements that reduce the value of the content you have or distract from the message that you want to send.  This will include complicated animations, large images and jarring colours.

It is important to keep in mind that your audience will generally have an attention span of around 8 seconds.  This means that you need to get your message across in the first 8 seconds or you have lost the visitor.  If they are distracted by a long gif on the side of the page or find the colours hurt their eyes, they are going to navigate away from your page before entering your sales funnel.


Large images should be removed because of the load time.  Any elements that take more than a fraction of a second to load should be removed because they negatively impact your page speed.  This is something that search engines monitor and slow pages will rank worse than fast pages.  Additionally, your visitors are unlikely to remain on your page waiting for it to load.


Integrate Social Media

Social media is not going away and you should look at getting the benefits of it for your website.  If you have great content on your website, your visitors will be inclined to share it with people they know.  The best way to facilitate this will be to integrate social share buttons in your website design.

Search Engine Optimisation

There is a bit of debate about where you should place these buttons as Belfast SEO shows us. Some experts state that at the start of your content is best while others state that at the end is better.  You can consider a floating sidebar which scrolls with the reader which helps them share the content at any point.  The method that you choose should be based on your target audience and their behaviour.


Have Clear Navigation


A mistake that a lot of people make with website design is not having clear navigation.  While your navigation might make sense to you, you have to consider it from your visitors perspective.  Intuitive and easy navigation is essential and it also needs to be easy to find.


Navigation menus on the top of the website are the standard, but you could try sidebar navigation if this would work with your overall content and messaging.  Regardless of the position, the navigation needs to be easy and take as few clicks as possible.  Research has found that the higher the number of steps to navigate, the more visitors fall away.


There are a lot of steps that you should take to improve your website design.  However, before you take any steps, you will need to plan everything and determine what you actually have to change.