London Local SEO Guide
In order to do SEO for a local place such as London, it is a bit different than doing global SEO. There are a few key differences as well as similarities that will ensure that your site ranks for local searches. For example, if you have a local antique furniture store in London, then you would want your site to rank for keywords such as “antique furniture store in London”, “furniture London” etc. So, with that said, we will now take a look at how you can do local SEO.
The first tip is to create citations. Basically, you will be listing your business in various online business directories. However, the key when doing this is to make sure all of the information has the exact same wording. You need to ensure that you always write the same name, address, phone number and other information the same, with every citation. This is the only way that it will work in order to boost your site up the local rankings. It is best to keep the details in a Word document and copy and paste as needed. Of course, it can take some time to create citations on your own and there are many SEO services that can do so for you.
Next, you will need to ensure that your site is properly optimised for your location. This can be done by ensuring your location is always mentioned on your pages. For example, if you have a page with the listings of furniture, the title should include “London”. Your title, URL and headlines are very important and you should aim to place the keyword, “London” at least in one of them. There should also be other pages that mention “London” linking to your important pages. This will show Google that you’re trying to rank locally.
Local SEO Tactics for London
Thirdly, you should claim your Google business page. In order to do this, simply go to the Google maps app on your phone and look for your business. Once you have found it, open the information panel and then click on the “claim this business” link. Once you have done so, simply follow the instructions and you will have full control over your Google business page. This will show Google that you’re a real business and this will greatly improve your local rankings.
Next, you will need to start building backlinks. There are many different types of backlinks that you can build and it is best to build as many different types as possible. You don’t just want to build one or two types of backlinks since this will leave a noticeable footprint. Instead, you should build different backlinks such as guest posts, resource page links, niche edits, infographic links, blog comments, editorial backlinks etc.
However, when you are building your backlinks, you should pay close attention to the anchor text of your links. You should avoid having too many target anchor texts and be sure that you use lots of varied anchors. However, some of your anchors should include the location, i.e. “London”. This will help you to rank locally since this will be another local ranking signal for Google. Also, the link velocity in which you build backlinks should be consistent and you should start slowly and then increase your velocity over time. For example, for the first month, you should only build a handful of links, then in the second month, you can build up to 10 links, the third month should be around 12 links etc.
In summary, we have just looked at a quick local search engine optimisation guide. Once you follow these guidelines, I have no doubt that you’ll be able to successfully do local SEO.