Grand Tour of SEO

Understanding the Basics of Search Engine Optimisation

Are you thinking about using search engine optimisation in Glasgow to boost your organic rankings? If you answered yes, then you’re already headed toward the right direction. SEO is considered as one of the most cost-effective digital marketing techniques—and for a good reason! If you do it right, you can enjoy long-term rankings which means a consistent flow of laser-targeted traffic. This is the dream of every webmaster, but you’ll only achieve it if you become a master of the SEO basics. This quick guide is designed to give you a solid foundation upon which to build your SEO strategy.

1) Keywords

Some people say that keywords are no longer important in SEO, but this can’t be farther from the truth. After all, people still type in search queries on Google. For this reason, you should learn how to do keyword research the right way. Keep in mind that you shouldn’t only target the keywords with the highest search volume. Consider the intent behind the keywords. Some keywords are buyer-focused while others are meant to seek more information. A mix of both is always a good idea, especially if your website aims to provide information and sell products as well.

2) User Experience

Over the years, Google has made it clear that they’ll be rewarding websites that provide a seamless user experience. This involves catering to the mobile needs of users. Most searches are now done on mobile, so you need to make sure that your website is mobile-friendly. You wouldn’t want to turn off visitors by having them pinch in and out just to read your content. Responsive design is always a great choice, as it ensures that your website can be viewed easily whether users are on their phone, tablet, or laptop.

You should also make sure that your webpages load quickly. Otherwise, visitors wouldn’t bother waiting. Google offers free tools to test your website’s speed and user-friendliness. Make optimisations until you’re satisfied with the results.

3) Backlinks

You’ve probably heard how important backlinks are in search engine optimisation. Even Google doesn’t deny its power, saying that backlinks are one of their top three ranking factors. This doesn’t mean you should go out of your way just to gain as many backlinks as you can. Focus on quality instead of quantity. If you can, reach out to relevant blogs and ask whether they can link back to your site. Backlinks from authoritative and relevant sources are the best type of backlinks you can have.

4) Consistency

This might sound weird, but consistency is one of the keys to any successful SEO campaign. If you’re not consistent with your strategy—whether it’s with your content or backlinks—you might not be able to get the results you want. It takes time to climb up the first page of the search listings. You need to be patient and continue executing your plan. Not getting a high volume of traffic on one of your posts shouldn’t deter you from publishing the next. Google rewards consistency, so give it time and you’ll eventually see your organic traffic rising.

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